| 000 | 00858cam a22002535a 4500 | ||
|---|---|---|---|
| 001 | 277364 | ||
| 005 | 20170630132753.0 | ||
| 008 | 021129s2002 enk 000 0 eng| | ||
| 015 |
_aGBA281843 _2bnb |
||
| 020 | _a0902130943 | ||
| 020 | _a9780902130944 | ||
| 035 | _a(UK-BfC)0902130943 | ||
| 035 | _a(UkOxU)O15431959 | ||
| 040 |
_aUkOxU _dUK-LoTVU |
||
| 245 | 0 | 0 | _aMarketing operations. |
| 260 |
_aCookham : _bCIM Publishing, _c2002. |
||
| 300 |
_a312 p ; _c21 cm. |
||
| 490 | 0 | _aCIM companion | |
| 500 | _a"This companion is written to complement the recommended core text by Kotler, Armstrong, Saunders and Wong, Principles of matketing (2nd ed, Prentice-Hall, 2000)" - p.1. | ||
| 650 | 0 | _aMarketing. | |
| 710 | 2 | _aChartered Institute of Marketing. | |
| 942 | _n0 | ||
| 999 |
_c26058 _d26058 |
||