000 00864cam a22002778a 4500
001 287855
005 20200825155752.0
008 031126s2004 enk 000 0 eng|
015 _aGBA4Z3221
_2bnb
020 _a074944200X
_c£17.99
020 _a9780749442002
035 _a(UK-BfC)074944200x
040 _aStDuBDS
_dUK-MiUT
082 0 _221
100 1 _aBirn, Robin.
245 1 4 _aThe effective use of market research :
_bhow to drive and focus better business decisions /
_cRobin J. Birn.
250 _a4th edition.
260 _aLondon :
_bKogan Page,
_c2004.
300 _axiv, 226 p. ;
_c24 cm.
500 _aPrevious ed.: 1999.
500 _aIncludes index.
650 0 _aMarketing research.
942 _n0
997 _yAlso available as an electronic book.
_uhttp://www.myilibrary.com/?id=22245
999 _c27518
_d27518