| 000 | 01323cam a2200373 a 4500 | ||
|---|---|---|---|
| 001 | 313131 | ||
| 005 | 20200825160355.0 | ||
| 008 | 060420s2006 enka b 000 0 eng| | ||
| 015 |
_aGBA592236 _2bnb |
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| 020 |
_a9780273693987 (pbk.) : _c£38.99 |
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| 020 |
_a0273693980 (pbk.) : _c£38.99 |
||
| 035 | _a(UK-BfC)0273693980 | ||
| 035 | _a(Uk)013325994 | ||
| 040 |
_aStDuBDS _dUkOxU _dUk |
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| 082 | 0 | _222 | |
| 100 | 1 |
_aDoyle, Peter, _d1943 June 23-2003. |
|
| 245 | 1 | 0 | _aMarketing management and strategy. |
| 250 |
_a4th ed. / _bPeter Doyle and Philip Stern. |
||
| 260 |
_aHarlow : _bFinancial Times Prentice Hall, _c2006. |
||
| 300 |
_axii, 446 p. : _bill. ; _c27 cm. |
||
| 500 | _aFormerly CIP. | ||
| 500 | _aPrevious ed.: 2002. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 650 | 0 | _aStrategic planning. | |
| 700 | 1 |
_aStern, Philip, _d1954- |
|
| 942 | _n0 | ||
| 997 |
_yAlso available as an electronic book. _uhttp://shibboleth.bradfordcollege.ac.uk:2048/login?qurl=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9781405871808 |
||
| 999 |
_c31472 _d31472 |
||