000 01247cam a22002657a 4500
001 314602
005 20170630133236.0
008 050923s2005 xxu 000 0 eng||
020 _a0929837258 :
_c29.99
020 _a9780929837253
035 _a(UK-BfC)0929837258
040 _dUkLcDMU
082 0 _222
100 1 _aDuffy, Joe.
245 1 0 _aBrand apart :
_binsights on the art of creating a distinctive brand voice /
_c[Joe Duffy].
260 _aNew York :
_bOne Club,
_c2005.
300 _a190 p. :
_bill. ;
_c22 x 31 cm.
520 _aOffers case studies of famous brands, such as Harley Davidson, Starbucks, Nike and explores how their brand images were built using a combination of marketing, advertising and design. Designed by Duffy and Partners, this book features colour images and contains interviews with the clients and designers and creatives behind the famous campaigns.
650 0 _aBrand name products
_xDesign.
710 2 _aDuffy & Partners.
942 _n0
999 _c31936
_d31936