000 01088cam a2200325 a 4500
001 319409
005 20170630133318.0
008 051201s2006 enk b 000 0 eng|
015 _aGBA639068
_2bnb
020 _a9781412903806 (cased) :
_c£70.00
020 _a1412903807 (cased) :
_c£70.00
020 _a9781412903813 (pbk.) :
_c£24.99
020 _a1412903815 (pbk.) :
_c£24.99
035 _a(UK-BfC)1412903807
035 _a(Uk)013443013
040 _aStDuBDS
_cStDuBDS
_dUk
082 0 _222
100 1 _aMoisander, Johanna.
245 1 0 _aQualitative marketing research :
_ba cultural approach /
_cJohanna Moisander and Anu Valtonen.
260 _aLondon :
_bSAGE,
_c2006.
300 _axi, 227 p. ;
_c25 cm.
490 0 _aIntroducing qualitative methods
500 _aFormerly CIP.
504 _aIncludes bibliographical references and index.
650 0 _aMarketing research.
650 0 _aQualitative research.
700 1 _aValtonen, Anu.
942 _n0
999 _c32764
_d32764