| 000 | 00911cam a2200277 a 4500 | ||
|---|---|---|---|
| 001 | 319449 | ||
| 005 | 20170630133319.0 | ||
| 008 | 050511s2005 enk 000 0 eng| | ||
| 015 |
_aGBA542089 _2bnb |
||
| 020 |
_a0749444339 (pbk.) : _c£9.99 |
||
| 020 | _a9780749444334 | ||
| 035 | _a(UK-BfC)0749444339 | ||
| 035 | _a(Uk)013200234 | ||
| 040 |
_aStDuBDS _cStDuBDS _dUk _dUkLcDMU |
||
| 082 | 0 | _222 | |
| 100 | 1 | _aHaig, Matt. | |
| 245 | 1 | 0 |
_aBrand failures : _bthe truth about the 100 biggest branding mistakes of all time / _cMatt Haig. |
| 260 |
_aLondon : _bKogan Page, _c2005. |
||
| 300 |
_axii, 260 p. ; _c22 cm. |
||
| 500 | _aFormerly CIP. | ||
| 500 | _aOriginally published: 2003. Reprinted with new preface. | ||
| 650 | 0 | _aProduct management. | |
| 650 | 0 | _aBrand name products. | |
| 942 | _n0 | ||
| 999 |
_c32793 _d32793 |
||