000 01297cam a2200349 a 4500
001 325153
005 20170630133412.0
008 061130s2007 enk b 000 0 eng|
015 _aGBA6A2591
_2bnb
020 _a9781403986276 (pbk.) :
_c£34.99
020 _a1403986274 (pbk.) :
_c£34.99
035 _a(UK-BfC)1403986274
035 _a(Uk)013619017
040 _aStDuBDS
_cStDuBDS
_dUk
082 0 _222
100 1 _aBaker, Michael John.
245 1 0 _aMarketing strategy and management /
_cMichael J. Baker.
250 _a4th ed.
260 _aBasingstoke :
_bPalgrave Macmillan,
_c2007.
300 _axxviii, 577 p. ;
_c25 cm.
500 _aFormerly CIP.
500 _aPrevious ed.: Basingstoke: Macmillan, 2000.
504 _aIncludes bibliographical references and index.
650 0 _aMarketing
_xManagement.
650 0 _aMarketing
_xPlanning.
942 _n0
999 _c33985
_d33985