000 | 01297cam a2200349 a 4500 | ||
---|---|---|---|
001 | 325153 | ||
005 | 20170630133412.0 | ||
008 | 061130s2007 enk b 000 0 eng| | ||
015 |
_aGBA6A2591 _2bnb |
||
020 |
_a9781403986276 (pbk.) : _c£34.99 |
||
020 |
_a1403986274 (pbk.) : _c£34.99 |
||
035 | _a(UK-BfC)1403986274 | ||
035 | _a(Uk)013619017 | ||
040 |
_aStDuBDS _cStDuBDS _dUk |
||
082 | 0 | _222 | |
100 | 1 | _aBaker, Michael John. | |
245 | 1 | 0 |
_aMarketing strategy and management / _cMichael J. Baker. |
250 | _a4th ed. | ||
260 |
_aBasingstoke : _bPalgrave Macmillan, _c2007. |
||
300 |
_axxviii, 577 p. ; _c25 cm. |
||
500 | _aFormerly CIP. | ||
500 | _aPrevious ed.: Basingstoke: Macmillan, 2000. | ||
504 | _aIncludes bibliographical references and index. | ||
650 | 0 |
_aMarketing _xManagement. |
|
650 | 0 |
_aMarketing _xPlanning. |
|
942 | _n0 | ||
999 |
_c33985 _d33985 |