| 000 | 01236nam a2200313 a 4500 | ||
|---|---|---|---|
| 001 | 352867 | ||
| 005 | 20170630133948.0 | ||
| 008 | 100702s2010 enka f 001 0 eng|d | ||
| 020 |
_a9781856697026 (pbk.) : _c£24.95 |
||
| 020 |
_a1856697029 (pbk.) : _c£24.95 |
||
| 035 | _a(UK-BfC)1856697029 | ||
| 040 |
_aStDuBDS _cStDuBDS _dUK-BfC |
||
| 072 | 7 |
_aBUS _2eflch |
|
| 082 | 0 | 4 | _222 |
| 100 | 1 |
_aRaymond, Martin, _d1961- |
|
| 245 | 1 | 4 |
_aThe trend forecaster's handbook / _cMartin Raymond. |
| 260 |
_aLondon : _bLaurence King, _c2010. |
||
| 300 |
_a216 p. : _bill. (chiefly col.) ; _c29 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 520 | 8 | _a'The Trend Forecasters Handbook' is a sharp, in-depth and highly visual textbook and teaching aid for students and tutors keen to know more about the world of trends, trend forecasting and consumer-insight techniques. | |
| 521 | _aSpecialized. | ||
| 650 | 0 | _aNew products. | |
| 650 | 0 | _aConsumer behavior. | |
| 650 | 0 |
_aConsumers _xAttitudes. |
|
| 650 | 0 | _aMotivation research (Marketing) | |
| 650 | 7 |
_aBusiness and Management. _2eflch |
|
| 942 | _n0 | ||
| 999 |
_c40918 _d40918 |
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