| 000 | 01228nam a22003018a 4500 | ||
|---|---|---|---|
| 001 | 358394 | ||
| 005 | 20200825155837.0 | ||
| 008 | 110112s2011 enk f 000 0 eng|d | ||
| 020 |
_a9780273738442 (pbk.) : _c£36.99 |
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| 020 |
_a0273738445 (pbk.) : _c£36.99 |
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| 035 | _a()0273738445 | ||
| 040 |
_aStDuBDS _cStDuBDS _dUK-BfC |
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| 072 | 7 |
_aBUS _2eflch |
|
| 082 | 0 | 4 | _222 |
| 100 | 1 | _aFill, Chris. | |
| 245 | 1 | 0 |
_aEssentials of marketing communications / _cby Chris Fill. |
| 260 |
_aHarlow : _bFinancial Times Prentice Hall, _c2011. |
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| 300 |
_a408 p. ; _c27 cm. |
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| 520 | 8 | _aThis volume offers a concise and student-friendly introduction to the principles and theories of marketing communications. Written in a lively and engaging style, the book provides you with a coherent and consistent text, blending marketing communications principles and theory with practice. | |
| 521 | _aSpecialized. | ||
| 650 | 0 | _aCommunication in marketing. | |
| 650 | 7 |
_aBusiness and Management. _2eflch |
|
| 942 | _n0 | ||
| 997 |
_yAlso available as an electronic book. _uhttp://www.myilibrary.com/?id=317330 |
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| 999 |
_c42849 _d42849 |
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