000 01151nam a2200301 a 4500
001 361337
005 20170630134231.0
008 120208s2012 enka 000 0 eng d
020 _a9781119943136
020 _a1119943132
035 _a(UK-RwCLS)9781119943136
040 _aUK-RwCLS
_cUK-RwCLS
_dUK-BfC
050 4 _aHF5415.13
_b.M33 2012
082 0 4 _223
100 1 _aMcDonald, Malcolm.
245 1 0 _aMarketing plans :
_ba complete guide in pictures /
_cMalcolm McDonald and Peter Morris.
250 _a4th ed.
260 _aChichester :
_bJohn Wiley & Sons,
_c2012.
300 _a162 p. :
_bill. ;
_c25 cm.
500 _aPrevious ed.: The marketing plan in colour : a pictorial guide for managers. Elsevier, 2004.
500 _aBased on: Marketing plans : how to prepare them, how to use them / Malcolm McDonald and Hugh Wilson. Wiley.
650 0 _aMarketing
_xPlanning.
650 0 _aMarketing
_xPlanning
_vComic books, strips, etc.
700 1 _aMcDonald, Malcolm.
_tMarketing plan in colour.
700 1 _aMorris, Peter,
_d1937-
942 _n0
999 _c44102
_d44102