000			01994nam a2200409 a 4500
001			362423
005			20200825160753.0
008			110526s2011 pau 000 0 eng
010			_a2011021594
015			_aGBB177849 _2bnb
020			_a9780749461812 (hbk.) : _c£19.99
020			_a0749461810 (hbk.) : _c£19.99
020			_z9780749461829 (ebk.)
035			_a(Uk)015836891
040			_aStDuBDS _beng _cStDuBDS _dUk _dUK-BfC
042			_aukblsr
050	0	0	_aHD9970.5.C672 _bT86 2011
082	0	0	_223
100	1		_aTungate, Mark, _d1967-
245	1	0	_aBranded beauty : _bhow marketing changed the way we look / _cMark Tungate.
250			_a1st ed.
260			_aLondon : _bKogan Page, _c2011.
300			_aviii, 277 p. ; _c24 cm.
500			_aFormerly CIP. _5Uk
504			_aIncludes bibliographical references (p. [257]-258) and index.
505	0		_aChasing Cleopatra -- The glamour professionals -- Out come the talons -- The beauty queen of Corona -- The French beauty factory -- Giants in the bathroom -- The Stardust factor -- The five percent solution -- The lure of luxury -- How to launch a cream -- The quest for eternal youth -- Beauty goes global -- A face in the crowd : finding a niche -- Beauty from shelf to street -- Digital beauty -- Under the knife -- The new male order -- Ethical, organic, and sustainable -- The needle artists -- The future of beauty.
650		0	_aCosmetics industry.
650		0	_aBranding (Marketing)
650		0	_aAdvertising _xCosmetics.
942			_n0
997			_yAlso available as an electronic book. _uhttp://shibboleth.bradfordcollege.ac.uk:2048/login?qurl=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749461829
999			_c44595 _d44595