000			01765nam a2200433 a 4500
001			364148
005			20170630134324.0
008			120402s2012 enka f 001 0 eng|d
020			_a9780273762607 (pbk.) : _c£42.99
020			_a0273762605 (pbk.) : _c£42.99
035			_a(StDuBDS)0273762605
040			_aStDuBDS _cStDuBDS _dUK-BfC
072		7	_aBUS _2eflch
082	0	4	_223
245	0	0	_aMarketing : _ban introduction / _cGary Armstrong ... [et al.].
250			_a2nd ed.
260			_aHarlow : _bPearson, _c2012.
300			_axxxi, 603 p. : _bill. (chiefly col.) ; _c27 cm.
500			_aPrevious ed.: 2009.
504			_aIncludes bibliographical references and index.
520	8		_aBuilding upon an innovative and integrative marketing framework, this book positions marketing simply as the art and science of creating value for customers, in order to capture value from customers in return.
521			_aSpecialized.
650		0	_aMarketing.
650		7	_aBusiness and Management. _2eflch
700	1		_aArmstrong, Gary _q(Gary M.)
700			_aKotler, Philip.
700			_aHarker, Michael.
700			_aBrennan, Ross.
942			_n0
999			_c45210 _d45210