| 000 | 01861nam a2200445 i 4500 | ||
|---|---|---|---|
| 001 | 370793 | ||
| 005 | 20170630134602.0 | ||
| 008 | 130919s2014 enka f 001 0 eng|d | ||
| 020 |
_a9780230392700 (pbk.) : _c£37.99 |
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| 020 | _a0230392709 | ||
| 035 | _a(StDuBDS)9780230392700 | ||
| 040 |
_aStDuBDS _cStDuBDS _erda _dUK-BfC |
||
| 072 | 7 |
_aBUS _2eflch |
|
| 072 | 7 |
_aBUS _2ukslc |
|
| 082 | 0 | 4 | _223 |
| 245 | 0 | 0 |
_aPrinciples of marketing : _ba value-based approach / _cedited by Ayantunji Gbadamosi, Ian K. Bathgate, Sonny Nwankwo. |
| 264 | 1 |
_aBasingstoke, Hampshire : _bPalgrave Macmillan, _c2013. |
|
| 300 |
_axxvii, 400 pages : _billustrations (colour) ; _c25 cm |
||
| 336 |
_atext _2rdacontent |
||
| 336 |
_astill image _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
||
| 338 |
_avolume _2rdacarrier |
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| 504 | _aIncludes bibliographical references and index. | ||
| 520 | 8 | _aThis is an engaging, introductory textbook designed to help students understand the basic principles of marketing and how they can be applied in practical settings to create superior value for customers. | |
| 521 | _aSpecialized. | ||
| 650 | 0 | _aMarketing. | |
| 650 | 7 |
_aBusiness and Management. _2eflch |
|
| 650 | 7 |
_aBusiness and Management. _2ukslc |
|
| 700 | 1 |
_aGbadamosi, Ayantunji, _eeditor. |
|
| 700 | 1 |
_aBathgate, Ian K., _eeditor. |
|
| 700 | 1 |
_aNwankwo, Sonny, _eeditor. |
|
| 942 | _n0 | ||
| 999 |
_c48021 _d48021 |
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