| 000 | 01923nam a22004218a 4500 | ||
|---|---|---|---|
| 001 | 370796 | ||
| 005 | 20170630134603.0 | ||
| 008 | 100909s2010 enk f 000 0 eng|d | ||
| 020 |
_a9781405180191 (pbk.) : _c£24.99 |
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| 020 |
_a1405180196 (pbk.) : _c£24.99 |
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| 035 | _a()1405180196 | ||
| 040 |
_aStDuBDS _cStDuBDS _dUK-BfC |
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| 072 | 7 |
_aBUS _2eflch |
|
| 082 | 0 | 4 | _222 |
| 100 | 1 | _aBilton, Chris. | |
| 245 | 1 | 0 |
_aCreative strategy : _breconnecting business and innovation / _cby Chris Bilton, Stephen Cummings. |
| 260 |
_aOxford : _bWiley-Blackwell, _c2010. |
||
| 300 |
_ax, 275 p. ; _c25 cm. |
||
| 490 | 1 | _aImages of business strategy | |
| 520 | 8 | _aLittle is known about the way creativity works in successful business enterprise, but it is widely acknowledged to be a key driver in today's knowledge economy. This book redefines business strategy as a creative process and compares strategies for value creation in business to the processes of creation in the world of arts and media. | |
| 521 | _aSpecialized. | ||
| 650 | 0 | _aStrategic planning. | |
| 650 | 0 | _aCreative ability in business. | |
| 650 | 0 | _aTechnological innovations. | |
| 650 | 7 |
_aBusiness and Management. _2eflch |
|
| 700 | 1 | _aCummings, Stephen. | |
| 830 | 0 | _aImages of business strategy. | |
| 942 | _n0 | ||
| 999 |
_c48023 _d48023 |
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