| 000 | 01884nam a2200385 i 4500 | ||
|---|---|---|---|
| 001 | 374399 | ||
| 005 | 20170630134734.0 | ||
| 008 | 140123s2015 enka f 001 0 eng|d | ||
| 020 |
_a9780500291399 (pbk.) : _c£16.95 |
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| 020 | _a050029139X | ||
| 035 | _a(StDuBDS)9780500291399 | ||
| 040 |
_aStDuBDS _cStDuBDS _erda _dUK-BfC |
||
| 072 | 7 |
_aBUS _2eflch |
|
| 072 | 7 |
_aBUS _2ukslc |
|
| 082 | 0 | 4 | _223 |
| 100 | 1 |
_aOlins, Wally, _eauthor. |
|
| 245 | 1 | 0 |
_aBrand new : _bthe shape of brands to come / _cWally Olins. |
| 264 | 1 |
_aLondon : _bThames & Hudson, _c2014. |
|
| 300 |
_a200 pages : _billustrations (black and white) ; _c24 cm |
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| 336 |
_atext _2rdacontent |
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| 336 |
_astill image _2rdacontent |
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| 337 |
_aunmediated _2rdamedia |
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| 338 |
_avolume _2rdacarrier |
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| 504 | _aIncludes bibliographical references and index. | ||
| 520 | 8 | _aWally Olinss fascinating book looks at every aspect of the world of branding. With his customary flair and no-nonsense prose, he analyses the problems facing todays organisations, criticises corporate misbehaviour where he finds it, praises those companies who seem to be building and sustaining brands successfully in our brave new world, and predicts the future of branding. Incisive, invigorating and visionary, this analysis of our fast-evolving global marketplace comes from the guru described by The Financial Times as the world's leading practitioner of branding and identity.; | |
| 521 | _aSpecialized. | ||
| 650 | 0 | _aBranding (Marketing) | |
| 650 | 0 | _aBrand name products. | |
| 650 | 7 |
_aBusiness and Management. _2eflch |
|
| 650 | 7 |
_aBusiness and Management. _2ukslc |
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| 942 | _n0 | ||
| 999 |
_c49636 _d49636 |
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