000 01763nam a2200469 i 4500
001 384957
005 20170630134936.0
008 130805s2016 caua f 001 0 eng|d
020 _a9781446274002
020 _a1446274004
035 _a(StDuBDS)9781446274002
040 _aStDuBDS
_cStDuBDS
_erda
050 4 _aHF5415
072 7 _aBUS
_2ukslc
082 0 4 _223
100 1 _aBlythe, Jim,
_eauthor.
245 1 0 _aPrinciples & practice of marketing /
_cJim Blythe.
250 _a3rd edition.
264 1 _aLos Angeles :
_bSAGE,
_c[2014]
264 4 _c©2014
300 _axxvii, 772 pages :
_billustrations (colour) ;
_c27 cm
336 _atext
_2rdacontent
336 _astill image
_2rdacontent
337 _aunmediated
_2rdamedia
338 _avolume
_2rdacarrier
500 _aPrevious edition: Andover: South-Western, 2009.
504 _aIncludes bibliographical references and index.
650 0 _aMarketing.
650 7 _aBusiness and Management.
_2ukslc
942 _n0
999 _c52065
_d52065