| 000 | 01504nam a2200397 i 4500 | ||
|---|---|---|---|
| 001 | 386042 | ||
| 005 | 20170630134956.0 | ||
| 008 | 150708s2016 caua f b 001|0|eng|d | ||
| 020 |
_a9781446296622 (pbk.) : _c£32.99 |
||
| 020 | _a1446296628 | ||
| 035 | _a(StDuBDS)9781446296622 | ||
| 040 |
_aStDuBDS _beng _cStDuBDS _erda |
||
| 072 | 7 |
_aSOC _2eflch |
|
| 072 | 7 |
_aSOC _2ukslc |
|
| 082 | 0 | 4 | _223 |
| 100 | 1 |
_aEagle, Lynne, _eauthor. |
|
| 245 | 1 | 0 |
_aMarketing ethics & society / _cLynne Eagle & Stephan Dahl. |
| 264 | 1 |
_aLos Angeles : _bSAGE, _c2015. |
|
| 300 |
_axiii, 300 pages : _billustrations (black and white) ; _c24 cm |
||
| 336 |
_atext _2rdacontent |
||
| 336 |
_astill image _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
||
| 338 |
_avolume _2rdacarrier |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 520 | 8 | _aTaking a holistic and international perspective, this book critically examines the ethical challenges marketing faces and explores strategies marketers can use to respond to those challenges. | |
| 521 | _aSpecialized. | ||
| 650 | 0 |
_aMarketing _xMoral and ethical aspects. |
|
| 650 | 0 | _aBusiness ethics. | |
| 650 | 7 |
_aSociety. _2eflch |
|
| 650 | 7 |
_aSociety. _2ukslc |
|
| 700 | 1 |
_aDahl, Stephan, _eauthor. |
|
| 942 | _n0 | ||
| 999 |
_c52457 _d52457 |
||