000 01445nam a22003258a 4500
001 386308
005 20170630135003.0
008 071121s2008 enka f 000 0 eng d
020 _a9780750685900 (pbk.) :
_c£28.99
020 _a0750685905 (pbk.) :
_c£28.99
035 _a()0750685905
040 _aStDuBDS
_cStDuBDS
082 0 4 _222
100 1 _aSheng, Peng.
245 1 0 _aExchange behavior in selling and sales management /
_cby Peng Sheng, Aziz Guergachi.
260 _aOxford :
_bButterworth-Heinemann,
_c2008.
300 _a248 p. :
_bill. ;
_c23 cm.
520 8 _aThe eight building blocks of value-integrated selling are logically integrated by a series of bonds that make use of relevant theoretical knowledge about buyers' tendencies, psychographics, and behaviors. The framework also allows the sales staff to define a complete roadmap for selling and sales management.
521 _aSpecialized.
650 0 _aConsumer behavior.
650 0 _aSelling
_xPsychological aspects.
650 0 _aSales management.
700 1 _aGuergachi, Aziz.
942 _n0
999 _c52586
_d52586