000			01324nam a2200313 a 4500
001			387054
005			20170630135034.0
008			120228s2012 enka 001 0 eng|d
020			_a9780273725855 (pbk.) : _c£49.99
020			_a0273725858 (pbk.) : _c£49.99
035			_a(StDuBDS)0273725858
040			_aStDuBDS _cStDuBDS
072		7	_aBUS _2eflch
082	0	4	_223
100	1		_aMalhotra, Naresh K.
245	1	0	_aMarketing research : _ban applied approach.
250			_a4th ed. / _bNaresh Malhotra, David Birks, Peter Wills.
260			_aHarlow : _bPearson, _c2012.
300			_axxiii, 1037 p. : _bcol. ill. ; _c27 cm.
500			_aPrevious ed.: 2007.
504			_aIncludes bibliographical references and index.
520	8		_aThis text presents a look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. Written from the perspective of market research users, it reflects current trends in international marketing, ethics, and the continuing integration of technology.
650		0	_aMarketing research.
650		7	_aBusiness and Management. _2eflch
700	1		_aBirks, David F.
700	1		_aWills, Peter.
942			_n0
999			_c53135 _d53135