| 000 | 01674nam a22004218i 4500 | ||
|---|---|---|---|
| 001 | 387833 | ||
| 005 | 20170630135100.0 | ||
| 008 | 130428s2016 enkad f 001 0 eng|d | ||
| 020 |
_a9780273774952 (pbk.) : _c£48.99 |
||
| 020 | _a0273774956 | ||
| 035 | _a(StDuBDS)9780273774952 | ||
| 040 |
_aStDuBDS _cStDuBDS _erda _dUK-BfC |
||
| 041 | 1 |
_aeng _hdut |
|
| 072 | 7 |
_aBUS _2eflch |
|
| 072 | 7 |
_aBUS _2ukslc |
|
| 082 | 0 | 4 | _223 |
| 100 | 1 |
_aPeelen, Ed, _eauthor. |
|
| 245 | 1 | 0 |
_aCustomer relationship management / _cEd Peelen and Rob Beltman. |
| 250 | _a2nd edition. | ||
| 264 | 1 |
_aHarlow : _bPearson, _c2013. |
|
| 300 |
_axix, 413 pages ; _c25 cm |
||
| 336 |
_atext _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
||
| 338 |
_avolume _2rdacarrier |
||
| 500 | _aPrevious edition: 2005. | ||
| 520 | 8 | _a'Customer Relationship Management' examines the entire scope of this subject including strategy, organisation, marketing and information technology. It blends together theory and practice to achieve a thorough discussion of CRM, thus helping the reader to answer questions such as 'What should our business strategy be?'. | |
| 521 | _aSpecialized. | ||
| 546 | _aTranslated from the Dutch. | ||
| 650 | 0 |
_aCustomer relations _xManagement. |
|
| 650 | 0 | _aRelationship marketing. | |
| 650 | 7 |
_aBusiness and Management. _2eflch |
|
| 650 | 7 |
_aBusiness and Management. _2ukslc |
|
| 700 | 1 |
_aBeltman, Rob, _eauthor. |
|
| 942 | _n0 | ||
| 999 |
_c53656 _d53656 |
||