| 000 | 01234nam a2200349 i 4500 | ||
|---|---|---|---|
| 001 | 388534 | ||
| 005 | 20170630135112.0 | ||
| 008 | 050513s2016 enka b 001 0 eng|| | ||
| 020 | _a1473725127 (paperback) | ||
| 020 | _a9781473725126 (paperback) | ||
| 035 | _a()DAW31284830 | ||
| 040 |
_aERL _beng _cERL _dDAWSON _erda |
||
| 050 | 1 | 4 |
_aHF5415 _b.D53 2016 |
| 082 | 0 | 4 | _223 |
| 100 | 1 |
_aDibb, Sally, _d1963- _eauthor. |
|
| 245 | 1 | 0 |
_aMarketing : _bconcepts and strategies / _cSally Dibb, Lyndon Simkin, William M. Pride, O.C. Ferrell. |
| 250 | _aSeventh edition. | ||
| 264 | 1 |
_aAndover, Hampshire : _bCengage Learning, _c2016. |
|
| 300 |
_axvi, 796 pages : _bcolour illustrations ; _c26 cm |
||
| 336 |
_atext _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
||
| 338 |
_avolume _2rdacarrier |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aMarketing. | |
| 700 | 1 |
_aSimkin, Lyndon, _d1961- _eauthor. |
|
| 700 | 1 |
_aPride, William M., _d1942- _eauthor. |
|
| 700 | 1 |
_aFerrell, O. C., _eauthor. |
|
| 942 | _n0 | ||
| 999 |
_c53930 _d53930 |
||