000 01403nam a22003138a 4500
001 389369
005 20170630135138.0
008 120127s2012 enkao f 000 0 eng|d
020 _a9781780590899 (pbk.) :
_c£12.99
020 _a178059089X (pbk.) :
_c£12.99
035 _a(StDuBDS)178059089X
040 _aStDuBDS
_cStDuBDS
_dUK-BfC
072 7 _aBUS
_2eflch
082 0 4 _223
100 1 _aLester, David,
_d1966-
245 1 0 _aHow they started digital /
_cDavid Lester, Carol Tice.
260 _aRichmond :
_bCrimson,
_c2012.
300 _axii, 274 p. ;
_c22 cm.
520 8 _aBringing to life the stories behind the world's most successful digital businesses, 'How They Started Digital' showcases profiles from gaming companies to social media brands. Giving insight and inspiration, each profile reveals how each idea originated and became the success it is today. Companies include eBay, Twitter, LinkedIn, TripAdvisor, Wikipedia, ASOS, Wonga, Google, Dropbox.
521 _aSpecialized.
650 0 _aNew business enterprises
_vCase studies.
650 0 _aElectronic commerce
_vCase studies.
650 0 _aInternet marketing
_vCase studies.
650 0 _aBrand name products
_vCase studies.
650 7 _aBusiness and Management.
_2eflch
700 1 _aTice, Carol.
942 _n0
999 _c54483
_d54483