| 000 | 02149nam a2200517 i 4500 | ||
|---|---|---|---|
| 001 | 391213 | ||
| 005 | 20170630135237.0 | ||
| 008 | 170215s2017 enka f b 001|0|eng|d | ||
| 020 |
_a9781292017310 (pbk.) : _c£49.99 |
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| 020 | _a1292017317 | ||
| 035 | _a(StDuBDS)9781292017310 | ||
| 040 |
_aStDuBDS _beng _cStDuBDS _erda _dUK-BfC |
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| 072 | 7 |
_aBUS _2eflch |
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| 072 | 7 |
_aBUS _2ukslc |
|
| 082 | 0 | 4 | _223 |
| 100 | 1 |
_aHooley, Graham J., _eauthor. |
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| 245 | 1 | 0 | _aMarketing strategy & competitive positioning. |
| 246 | _aMarketing strategy and competitive positioning | ||
| 250 |
_aSixth edition / _bGraham Hooley, Nigel F. Piercy, Brigitte Nicoulaud, John M. Rudd. |
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| 264 | 1 |
_aHarlow : _bPearson, _c2017. |
|
| 300 |
_axv, 569 pages : _billustrations (colour) ; _c27 cm |
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| 336 |
_atext _2rdacontent |
||
| 336 |
_astill image _2rdacontent |
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| 337 |
_aunmediated _2rdamedia |
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| 338 |
_avolume _2rdacarrier |
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| 500 | _aPrevious edition: 2012. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 520 | 8 | _aThoroughly updated with new examples and the latest research findings, this new edition also boasts case studies in each chapter, taken from recent editions of the Financial Times, that illustrate the practical implications of the issues raised. | |
| 521 | _aSpecialized. | ||
| 650 | 0 |
_aMarketing _xManagement. |
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| 650 | 0 | _aBusiness planning. | |
| 650 | 0 | _aTarget marketing. | |
| 650 | 7 |
_aBusiness and Management. _2eflch |
|
| 650 | 7 |
_aBusiness and Management. _2ukslc |
|
| 700 | 1 |
_aPiercy, Nigel, _eauthor. |
|
| 700 | 1 |
_aNicoulaud, Brigitte, _eauthor. |
|
| 700 | 1 |
_aRudd, John M., _eauthor. |
|
| 942 | _n0 | ||
| 999 |
_c55794 _d55794 |
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