| 000 | 01208nam a22003018i 4500 | ||
|---|---|---|---|
| 999 |
_c56559 _d56559 |
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| 001 | BDZ0020671090 | ||
| 003 | StDuBDS | ||
| 005 | 20200513140308.0 | ||
| 008 | 140916s2015 enka f 000|0|eng d | ||
| 020 |
_a9780415535236 (pbk.) : _c£29.99 |
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| 040 | _aStDuBDS | ||
| 050 | 0 | _aHF5823 | |
| 072 | 7 |
_aBUS _2ukslc |
|
| 100 | 1 |
_aWharton, Chris _c(Lecturer in advertising and media), _eauthor. |
|
| 245 | 1 | 0 |
_aAdvertising : _bcritical approaches / _cChris Wharton. |
| 260 |
_aLondon : _bRoutledge, _c2014. |
||
| 300 |
_ax, 228 pages : _billustrations (black and white, and colour) |
||
| 336 |
_atext _2rdacontent |
||
| 336 |
_astill image _2rdacontent |
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| 337 |
_aunmediated _2rdamedia |
||
| 338 |
_avolume _2rdacarrier |
||
| 520 | 8 | _aThis title explores a broad range of critical theories and perspectives to shed new light on the organisation, workings, and effects of the advertising industry today. Chris Wharton presents the social, cultural, and economic role of advertising across history, with chapters tracking the process of advertising from production to reception. | |
| 650 | 0 | _aAdvertising. | |
| 650 | 7 | _aBusiness and Management. | |
| 263 | _a201412 | ||