000 01793nam a2200325 i 4500
001 BDZ0029096210
003 StDuBDS
005 20210302123811.0
008 170411s2017 enka 000|0|eng|d
020 _a9781785782343 (pbk.) :
_c£7.99
020 _z9781785782497 (ebook) :
_c£6.99
040 _aStDuBDS
_beng
_cStDuBDS
_dStDuBDSZ
_erda
050 4 _aQA76.9.B45
072 7 _aCOM
_2ukslc
082 0 4 _223
100 1 _aClegg, Brian,
_eauthor.
245 1 0 _aBig data :
_bhow the information revolution is transforming our lives /
_cBrian Clegg.
260 _aLondon :
_bIcon,
_c2017.
300 _a162 pages :
_billustrations (black and white) ;
_c20 cm.
336 _atext
_2rdacontent
336 _astill image
_2rdacontent
337 _aunmediated
_2rdamedia
338 _avolume
_2rdacarrier
490 1 _aHot science
520 8 _aIs the Brexit vote successful big data politics or the end of democracy? Why do airlines overbook, and why do banks get it wrong so often? How does big data enable Netflix to forecast a hit, CERN to find the Higgs boson and medics to discover if red wine really is good for you? And how are companies using big data to benefit from smart meters, use advertising that spies on you and develop the gig economy, where workers are managed by the whim of an algorithm? The volumes of data we now access can give unparalleled abilities to make predictions, respond to customer demand and solve problems. But Big Brother's shadow hovers over it. Though big data can set us free and enhance our lives, it has the potential to create an underclass and a totalitarian state. With big data ever-present, you can't afford to ignore it.
650 0 _aBig data.
650 7 _aComputers and IT.
_2ukslc
830 0 _aHot science.
942 _2ddc
_n0
999 _c59023
_d59023