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001			GVRL5XFV
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005			20181128135103.0
006			m o d
007			cr un ---uuuua
008			121213s2013 miua ob 001 0 eng d
020			_a9781414499383 (electronic book)
020			_z9781414499314 (softcover)
020			_z1414499310 (softcover)
035			_a(OCoLC)835647397
040			_aUtOrBLW _cUtOrBLW _dMiFhGG
050		4	_aHF5415.1265 _bG34 2013
082	0	4	_223
245	0	0	_aGale business insights handbook of social media marketing _h[electronic resource] / _cMiranda Herbert Ferrara, project editor.
260			_aDetroit : _bGale/ Cengage Learning, _c2013.
300			_a1 online resource (xiv, 431 p.) : _bill.
490	0		_aGale business insights
490	0		_aGale virtual reference library
504			_aIncludes bibliographical references and index.
505	0		_aBuilding a case for social media -- Understanding social media and its effects -- Benefits of social media -- Creating a congruent social media marketing philosophy -- Creating a social media marketing strategy -- Representation of the brand -- Preparing for a long-term social media campaign -- Managing your social media campaign -- Benefits of social media teams -- Market segmentation -- Choosing the right media for your social media campaign -- Internal social media interfaces -- Preparing for paradigm shifts -- Diminishing returns of social media -- Consistency among all social media outlets -- Taking advantage of interactivity -- Increasing online discoverabililty -- Building a relationship -- Social media marketing strategies -- Diversification of social media content strategy -- Keeping up with the competition -- Developing brand loyalty through social media communication -- Transparency of social media marketing -- Updating social media efforts -- Sentiment analysis -- Measuring social media efforts -- Convergence of marketing, data, and technology -- Legal challenges with social media -- Marketing to a global segment -- Protecting the brand.
520			_aThis series centers on the specific projects, tasks, and activities in which businesspeople currently engage. This volume focuses on the social aspects of internet marketing.
588			_aDescription based on print version record.
650		0	_aInternet marketing _xSocial aspects.
650		0	_aMarketing _xSocial aspects.
650		0	_aSocial media _xEconomic aspects.
700	1		_aFerrara, Miranda Herbert, _d1950- _eeditor.
710	2		_aGale Group.
776	0	8	_iPrint version: _tGale business insights handbook of social media marketing. _dDetroit : Gale/ Cengage Learning, 2013 _z9781414499314 _w(DLC) 2012048076
856	4	0	_uhttp://link.galegroup.com/apps/pub/5XFV/GVRL?sid=gale_marc&u=bilk_itc _zClick here to access
912			_a5XFV
999			_c59584 _d59584