| 000 | 01203nam a2200337 i 4500 | ||
|---|---|---|---|
| 001 | BDZ0039753107 | ||
| 003 | StDuBDS | ||
| 005 | 20200923122624.0 | ||
| 008 | 190306t20192019enka f b 001|0|eng|d | ||
| 020 |
_a9781526847348 (pbk.) : _c£48.99 |
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| 020 |
_z9781526847355 (ebook) : _c£34.50 |
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| 040 |
_aStDuBDS _beng _cStDuBDS _dStDuBDSZ _erda |
||
| 050 | 4 |
_aHF5415 _b.F3 2019 |
|
| 072 | 7 |
_aBUS _2ukslc |
|
| 082 | 0 | 4 | _223 |
| 100 | 1 |
_aFahy, John, _d1962- _eauthor. |
|
| 245 | 1 | 0 |
_aFoundations of marketing / _cJohn Fahy and David Jobber. |
| 250 | _aSixth edition. | ||
| 260 |
_aLondon : _bMcGraw-Hill, _c[2019] |
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| 300 |
_axxi, 424 pages : _billustrations (colour) ; _c27 cm |
||
| 336 |
_atext _2rdacontent |
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| 336 |
_astill image _2rdacontent |
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| 337 |
_aunmediated _2rdamedia |
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| 338 |
_avolume _2rdacarrier |
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| 504 | _aIncludes bibliographical references and index. | ||
| 520 | 8 | _aThis text begins by introducing basic concepts from the ground up, such as the marketing environment, customer behaviour and segmentation and positioning. | |
| 650 | 0 | _aMarketing. | |
| 650 | 7 |
_aBusiness and Management. _2ukslc |
|
| 700 | 1 |
_aJobber, David, _d1947- _eauthor. |
|
| 942 |
_2ddc _n0 |
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| 999 |
_c73292 _d73292 |
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