000 | 00987cam a2200277 a 4500 | ||
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001 | BDZ0009704757 | ||
003 | StDuBDS | ||
005 | 20210212124029.0 | ||
008 | 100624s2012 enka b 001 0 eng d | ||
020 |
_a9780273723288 (pbk.) : _c£39.99 |
||
020 | _a9781408292778 | ||
040 |
_aStDuBDS _beng _cStDuBDS _dUk _dStDuBDSZ |
||
082 | 0 | 4 | _222 |
100 | 1 | _aEmery, Barry. | |
245 | 1 | 0 |
_aSustainable marketing / _cby Barry Emery. |
260 |
_aHarlow : _bPearson, _c2012. |
||
300 |
_axix, 316 p. : _bill, ; _c25 cm. |
||
336 |
_atext _2rdacontent |
||
337 |
_aunmediated _2rdamedia |
||
338 |
_avolume _2rdacarrier |
||
500 |
_aFormerly CIP. _5Uk |
||
504 | _aIncludes bibliographical references and index. | ||
520 | 8 | _a'Sustainable Marketing' collects chapters on: marketing in the ethical environment, consumer behaviour, changing behaviour, segmentation, pricing, supply and distribution, among many other topics. | |
650 | 0 | _aGreen marketing. | |
942 |
_2ddc _n0 |
||
999 |
_c76064 _d76064 |