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001			AH21632209
003			StDuBDS
005			20200807095944.0
007			cr||||||||||||
008			120402s2012 njua fs 001 0 eng|d
020			_a9781118333969 (e-book)
040			_aStDuBDS _cStDuBDS _dStDuBDSZ _dUkPrAHLS
050		4	_aNK1510
072		7	_aART _2eflch
072			_aKJMV5
082	0	4	_223
100	1		_aEdson, John, _d1966-
245	1	0	_aDesign like Apple _h[electronic resource] : _bseven principles for creating insanely great products, services, and experiences / _cJohn Edson with Ernest Beck.
260			_aHoboken, N.J. : _bWiley, _cc2012.
300			_a192 p. : _bcol. ill.
366			_b20120726
504			_aIncludes bibliographical references and index.
520			_a'Design Like Apple' uncovers the lessons from Apple's unique approach to product creation, manufacturing, delivery, and customer experience. It offers behind-the-scenes stories from current and recent Apple insiders and draws on case studies from other companies that have mastered the creative application of design.
520			_bImplement the same principles that shaped Apple's approach to design Apple sees design as a tool for creating beautiful experiences that convey a point of view down to the smallest detail--ifrom the tactile feedback of keyboard to the out-of-the-box experience of an iPhone package. And all of these capabilities are founded in a deep and rich embrace of what it means to be a designer. Design Like Apple uncovers the lessons from Apple's unique approach to product creation, manufacturing, delivery, and customer experience. Offers behind-the-scenes stories from current and recent Apple insiders Draws on case studies from other companies that have mastered the creative application of design to create outrageous business results Delivers how-to lessons across design, marketing, and business strategy Bridging creativity and commerce, this book will show you to how to truly Design Like Apple. SEVEN PRINCIPLES FOR CREATING INSANELY GREAT PRODUCTS, SERVICES, AND EXPERIENCES One : Design Makes All The Difference Beauty, ingenuity, and charisma create a unique competitive advantage. Two : Design The Organization Nurture taste, talent, and a design culture. Three :The Product Is The Marketing Great products sell themselves. Four : Design Is Systems Thinking Product and context are one. Five : Design Out Loud Prototype to perfection. Six : Design Is For People Connect with your customer. Seven : Design with Conviction Commit to a unique voice.
530			_aAlso available in printed form ISBN 9781118290316
533			_aElectronic reproduction. _cAskews and Holts. _nMode of access: World Wide Web.
610	2	0	_aApple Computer, Inc. _xMarketing.
650		0	_aDesign.
655		7	_aElectronic books. _2lcsh
856	4	0	_uhttp://www.vlebooks.com/vleweb/product/openreader?id=BradfordC&isbn=9781118333969 _zClick here to access
710			_aAskews & Holts
999			_c80205 _d80205