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| 005 | 20200807100124.0 | ||
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| 008 | 071105s2009 ne a fsb 001|0|eng d | ||
| 020 | _a9780080941813 (e-book) | ||
| 040 |
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| 050 | 4 | _aG155.A1 | |
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| 082 | 0 | 4 | _222 |
| 100 | 1 | _aMcCabe, Scott. | |
| 245 | 1 | 0 |
_aMarketing communications in tourism and hospitality _h[electronic resource] : _bconcepts, strategies and cases / _cScott McCabe. |
| 260 |
_aAmsterdam ; _aLondon : _bButterworth-Heinemann, _c2009. |
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| 300 |
_axx, 300 p. : _bill. |
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| 366 | _b20081101 | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 520 | 8 |
_aThis book is packed with detailed & extensive international case studies of strategies which illustrate the theories of marketing communications in tourism & hospitality & clearly shows examples of good and bad practice, such as lastminute.com, Starwood and Easyjet. _bThe rapidly changing context of the modern tourism and hospitality industry, responding to the needs of increasingly demanding consumers, coupled with the fragmenting nature of the marketing and media environment has led to an increased emphasis on communications strategies.How can marketing communication strategies meet the changing and challenging demands of modern consumers, and maintain a company's competitive edge?Marketing Communications in Tourism and Hospitality: concepts, strategies and cases discusses this vital discipline specifically for the tourism and hospitality industry. Using contemporary case studies such as South African Tourism, Travelocity and Virgin Trains, it explains and critiques the practice and theory in relation to this industry. Combining a critical theoretical overview with a practical guide to techniques and skills, it illustrates the role that communications play in the delivery and representation of hospitality and tourism services, whilst developing practical skills needed to understand, interpret and implement communications strategies within a management context.This systematic and cohesive text is essential reading for hospitality management students, and an invaluable resource for marketing practitioners in this growing area. |
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| 530 | _aAlso available in printed form ISBN 9780750682770 | ||
| 533 |
_aElectronic reproduction. _cAskews and Holts. _nMode of access: World Wide Web. |
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| 650 | 0 |
_aTourism _xMarketing. |
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| 650 | 0 |
_aHospitality industry _xMarketing. |
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| 650 | 0 | _aCommunication in marketing. | |
| 650 | 0 |
_aTourism _xMarketing _vCase studies. |
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| 650 | 0 |
_aHospitality industry _xMarketing _vCase studies. |
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| 650 | 0 |
_aCommunication in marketing _vCase studies. |
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| 650 | 7 |
_aTravel and Tourism. _2ukslc |
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| 650 | 7 |
_aHotel & catering trades _2thema |
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| 650 | 7 |
_aHospitality & service industries _2thema |
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| 655 | 7 |
_aElectronic books. _2lcsh |
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| 856 | 4 | 0 |
_uhttp://www.vlebooks.com/vleweb/product/openreader?id=BradfordC&isbn=9780080941813 _zClick here to access |
| 710 | _aAskews & Holts | ||
| 999 |
_c80374 _d80374 |
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