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008 | 080709s2009 ne a fsb 001 0 eng d | ||
020 | _a9780080942247 (e-book) | ||
040 |
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082 | 0 | 4 | _222 |
100 | 1 | _aLee-Ross, Darren. | |
245 | 1 | 0 |
_aEntrepreneurship and small business management in the hospitality industry _h[electronic resource] / _cDarren Lee-Ross, Conrad Lashley. |
260 |
_aAmsterdam ; _aLondon : _bButterworth-Heinemann, _cc2009. |
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300 |
_ax, 294 p. : _bill. |
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366 | _b20081201 | ||
440 | 4 | _aThe hospitality, leisure and tourism series | |
504 | _aIncludes bibliographical references (p. 277-288) and index. | ||
520 | 8 |
_aDivided into four sections, 'Entrepreneurship and Small Business Management in the Hospitality Industry' takes an intuitive step-by-step progression through each stage of the entrepreneurial process. _bSmall businesses are the backbone of the tourism and hospitality industry and, depending on which statistics one uses, represent somewhere between 75 to 95 percent of all firms globally in this sector. The number of entrepreneurs has dramatically and uniformly increased globally over the last ten years.Divided into four sections, Entrepreneurship and Small Business Management in the Hospitality Industry takes an intuitive step-bystep progression through each stage of the entrepreneurial process: context, theoretical perspectives and definitions; Concept to reality; The business plan; Growth and the future.Ideal for students at any level, the chapters of this book invite you to ponder upon your reading through a series of 'reflective practice' activities. These, along with case studies, clearly defined chapter objectives, reflections, role-play activities and experiential exercises, allow you to both think actively about themes, concepts and issues and then apply them to a number of suggested scenarios. Perfect preparation for the up-and-coming entrepreneur! |
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530 | _aAlso available in printed form ISBN 9780750684484 | ||
533 |
_aElectronic reproduction. _cAskews and Holts. _nMode of access: World Wide Web. |
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650 | 0 |
_aHospitality industry _xManagement. |
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650 | 0 | _aEntrepreneurship. | |
650 | 0 |
_aSmall business _xManagement. |
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650 | 7 |
_aTravel and Tourism. _2ukslc |
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650 | 7 |
_aEntrepreneurship _2thema |
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650 | 7 |
_aHospitality & service industries _2thema |
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650 | 7 |
_aSmall businesses & self-employed _2thema |
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655 | 7 |
_aElectronic books. _2lcsh |
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700 | 1 | _aLashley, Conrad. | |
856 | 4 | 0 |
_uhttp://www.vlebooks.com/vleweb/product/openreader?id=BradfordC&isbn=9780080942247 _zClick here to access |
710 | _aAskews & Holts | ||
999 |
_c80375 _d80375 |