| 000 | 03187nam a2200613 a 4500 | ||
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| 001 | AH24137492 | ||
| 003 | StDuBDS | ||
| 005 | 20200807100435.0 | ||
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| 007 | cr|||||||||||| | ||
| 008 | 100510s2010 enka fs 001|0|eng|d | ||
| 020 | _a9781849776622 (e-book) | ||
| 040 |
_aStDuBDS _beng _cStDuBDS _dStDuBDSZ _epn _dUkPrAHLS |
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| 050 | 4 | _aHN18 | |
| 072 | 7 |
_aSOC _2ukslc |
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_aJP _2bicssc |
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_aJP _2thema |
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_aRNU _2thema |
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_aGTC _2thema |
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_aTQ _2thema |
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_aKJSU _2thema |
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| 082 | 0 | 4 | _222 |
| 100 | 1 |
_aRose, Chris, _d1956- |
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| 245 | 1 | 0 |
_aHow to win campaigns _h[electronic resource] / _bcommunications for change / _cChris Rose. |
| 250 | _a2nd ed. | ||
| 260 |
_aLondon : _bEarthscan, _c2010. |
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| 300 |
_a1 online resource : _bill. |
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| 366 | _b20120625 | ||
| 500 | _aPrevious ed.: 2005. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 520 | 8 |
_aThis comprehensive exploration of what works in campaigning is a practical 'how-to' guide for using the principles and strategies of effective campaigning as a new form of public politics. _bHow to Win Campaigns is a practical guide for creating and running successful campaigns. Written for the new campaigner and the experienced communicator alike, it explores what works (and what doesn't) and shows how to use principles and strategy in campaigning as a new form of public politics. Applicable to any issue and from any point of view, the book's key steps and tools provide models of motivation, analysis and communication structure. This fully revised and updated second edition includes the following new features: * Campaign Master Planner * Political Checklist * Motivational Values * Behaviour Change * Campaigning and the Climate Issue * Dealing With Disasters * Using Celebrities * Being Interesting * Brainstorming * Visual Narratives * A Strategy For Values, Behaviour, Politics and Opinion * Emergencies * Tame and Wicked Problems * How To Tell If You Are Winning * Plus all new case studies on - new media and the Obama campaign, the smoking ban, chemicals and health and greening Apple computers. |
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| 533 |
_aElectronic reproduction. _cAskews and Holts. _nMode of access: World Wide Web. |
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| 588 | _aDescription based on CIP data; resource not viewed. | ||
| 650 | 0 | _aSocial action. | |
| 650 | 0 | _aCommunication in social action. | |
| 650 | 0 | _aSocial marketing. | |
| 650 | 0 | _aPersuasion (Psychology) | |
| 650 | 7 |
_aSociety. _2ukslc |
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| 650 | 7 |
_aPolitics & government _2thema |
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| 650 | 7 |
_aSustainability _2thema |
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| 650 | 7 |
_aCommunication studies _2thema |
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| 650 | 7 |
_aEnvironmental science, engineering & technology _2thema |
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| 650 | 7 |
_aPublic international law _2thema |
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| 650 | 7 |
_aCustomer services _2thema |
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| 655 | 7 |
_aElectronic books. _2lcsh |
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| 776 | 0 | 8 |
_iPrint version : _z9781849711937 |
| 856 | 4 | 0 |
_uhttp://www.vlebooks.com/vleweb/product/openreader?id=BradfordC&isbn=9781849776622 _zClick here to access |
| 710 | _aAskews & Holts | ||
| 999 |
_c80838 _d80838 |
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