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008			120816t20122012mdu fsb 001|0|eng|d
020			_a9780759120440 (e-book)
040			_aStDuBDS _beng _cStDuBDS _dStDuBDSZ _erda _dUkPrAHLS
050		0	_aTX643 _b.R68 2012
072		7	_aFOO _2ukslc
072		7	_aWB _2bicssc
072		7	_aJFCA _2bicssc
072		7	_aJFCV _2bicssc
072		7	_aWB _2thema
072		7	_aJBCC1 _2thema
072		7	_aJBCC4 _2thema
072		7	_aJBCT _2thema
082	0	4	_223
100	1		_aRousseau, Signe, _d1975- _eauthor.
245	1	0	_aFood and social media _h[electronic resource] : _byou are what you tweet / _cSigne Rousseau.
264		4	_c©2012 _aLanham : _bAltaMira, _c[2012]
300			_axvi, 117 pages
336			_atext _2rdacontent
337			_acomputer _2rdamedia
338			_aonline resource _2rdacarrier
366			_b20120614
490	1		_aAltaMira studies in food and gastronomy
504			_aIncludes bibliographical references and index.
520	8		_aSocial media platforms have quickly become integral to most people's lives, both privately and professionally. 'Food and Social Media' illuminates the trend of relying on social media in the food world. This narrative offers an historical account of the major changes brought about by the Internet. _bSocial media platforms have quickly become integral to most people's lives, both privately and professionally. This is the first book to illuminate the trend of relying on social media in the food world. Engaging in social media is fun, but it is also rapidly becoming the platform for self-promotion and branding. This entertaining narrative offers an historical account of the major changes brought about by the Internet and also explores the polarities that underlie the challenges of adaptation, including exclusivity versus democracy, professionalism versus amateurism, and business versus pleasure. Loaded with insight into the current scene, it discusses controversies such as celebrity chefs' tweeting wars, ethics and the accusations of plagiarizing of recipes, and etiquette concerning the practice of photographing a meal to blog about it. Food and Social Media will appeal to anyone with an interest in food and media as well as those who enjoy using any of the social media formats, including blogs, Yelp, Facebook, YouTube, Twitter, and more, to participate in a digital food community.
530			_aAlso available in printed form ISBN 9780759120433
533			_aElectronic reproduction. _cAskews and Holts. _nMode of access: World Wide Web.
650		0	_aCooking _xInformation services.
650		0	_aSocial media.
650		0	_aOnline social networks.
650		0	_aFood _xSocial aspects.
650		7	_aFood and Drink. _2ukslc
650		7	_aCookery / food & drink etc _2thema
650		7	_aPopular culture _2thema
650		7	_aCultural studies: food & society _2thema
650		7	_aMedia studies _2thema
655		7	_aElectronic books. _2lcsh
830		0	_aAltaMira studies in food and gastronomy.
856	4	0	_uhttp://www.vlebooks.com/vleweb/product/openreader?id=BradfordC&isbn=9780759120440 _zClick here to access
710			_aAskews & Holts
999			_c81087 _d81087