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| 008 | 120223s2012 enkac fs 001 0 eng|d | ||
| 020 | _a9781408269534 (e-book) | ||
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_aStDuBDS _cStDuBDS _dStDuBDSZ _dUkPrAHLS |
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_aP90 _b.L65 2012 |
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_aMED _2ukslc |
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_aJFD _2bicssc |
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| 082 | 0 | 4 | _223 |
| 100 | 1 |
_aLong, Paul, _d1967- |
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| 245 | 1 | 0 |
_aMedia studies _h[electronic resource] : _btexts, production, context / _cPaul Long and Tim Wall. |
| 250 | _a2nd ed. | ||
| 260 |
_aHarlow : _bPearson, _c2012. |
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| 300 |
_axvi, 496 p. : _bill. (chiefly col.), ports. (chiefly col.) |
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| 366 | _b20120726 | ||
| 500 | _aPrevious ed.: 2009. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 520 | 8 |
_aThis volume covers a range of topics, from the history of media, right through to coverage of new media. It looks in detail at similarities and differences between media texts, industries and cultural context and examines media audiences as consumers, listeners, readerships and members of communities. _bMedia Studies: Texts, Production, Context, 2nd Edition is a comprehensive introduction to the various approaches in the field. From outlining what media studies is to encouraging active engagement in research and analysis, this book advocates media study as a participatory process and provides a framework and set of skills to help you develop critical thinking. Updated to reflect the changing media environment, Media Studies retains the highly praised approach and style of the first edition. Key Features: Five sections - media texts and meanings; producing media; media audiences; media and social contexts; histography - examine approaches to the field including new and web media, traditional print and broadcast media, popular music, computer games, photography, and film. An international perspective allows you to view media in a global context. Examines media audiences as consumers, listeners, readerships and members of communities. Guidance on analytical tools - language, a range of theories and analytical techniques - to give you the confidence to navigate, research and make sense of the field. New for the second edition: New case studies including Google, My Big Fat Gypsy Wedding , the life of a freelance journalist, phone hacking at News International, and collaborative journalism. 'New Media, New Media Studies' is an additional feature, which brings into focus ways of thinking about new media forms. Media Studies: Texts, Production, Context, 2nd Edition will be essential reading for undergraduate and postgraduate students of media studies, cultural studies, communication studies, film studies, the sociology of the media, popular culture and other related subjects. Media Studies: Texts, Production, Context, 2nd Edition is a comprehensive introduction to the various approaches in the field. From outlining what media studies is to encouraging active engagement in research and analysis, this book advocates media study as a participatory process and provides a framework and set of skills to help you develop critical thinking. Updated to reflect the changing media environment, Media Studies retains the highly praised approach and style of the first edition. Key Features: Five sections - media texts and meanings; producing media; media audiences; media and social contexts; histography - examine approaches to the field including new and web media, traditional print and broadcast media, popular music, computer games, photography, and film. An international perspective allows you to view media in a global context. Examines media audiences as consumers, listeners, readerships and members of communities. Guidance on analytical tools - language, a range of theories and analytical techniques - to give you the confidence to navigate, research and make sense of the field. New for the second edition: New case studies including Google, My Big Fat Gypsy Wedding , the life of a freelance journalist, phone hacking at News International, and collaborative journalism. 'New Media, New Media Studies' is an additional feature, which brings into focus ways of thinking about new media forms. Media Studies: Texts, Production, Context, 2nd Edition will be essential reading for undergraduate and postgraduate students of media studies, cultural studies, communication studies, film studies, the sociology of the media, popular culture and other related subjects. |
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| 530 | _aAlso available in printed form ISBN 9781408269510 | ||
| 533 |
_aElectronic reproduction. _cAskews and Holts. _nMode of access: World Wide Web. |
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| 650 | 0 | _aMass media. | |
| 650 | 7 |
_aMedia Studies. _2ukslc |
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| 655 | 7 |
_aElectronic books. _2lcsh |
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| 700 | 1 | _aWall, Tim. | |
| 856 | 4 | 0 |
_uhttp://www.vlebooks.com/vleweb/product/openreader?id=BradfordC&isbn=9781408269534 _zClick here to access |
| 710 | _aVLeBooks | ||
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