| 000 | 03588nam a2200565 i 4500 | ||
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| 001 | AH28180799 | ||
| 003 | StDuBDS | ||
| 005 | 20200807101105.0 | ||
| 007 | cr|||||||||||| | ||
| 008 | 150310s2015 enkab sb 000|0|eng|d | ||
| 020 | _a9781784419394 (e-book) | ||
| 040 |
_aStDuBDS _beng _cStDuBDS _dUk _dStDuBDSZ _erda _dUkPrAHLS |
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| 072 | 7 |
_aKN _2bicssc |
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_aKNSG _2bicssc |
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_aIND _2ukslc |
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_aKN _2thema |
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_aKJS _2thema |
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_aKNS _2thema |
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| 082 | 0 | 4 | _223 |
| 245 | 0 | 0 |
_aMarketing places and spaces _h[electronic resource] : _cedited by Antonia Correia, Juergen Gnoth, Metin Kozak, Alan Fyall. |
| 250 | _aFirst edition. | ||
| 264 | 1 |
_aBingley, United Kingdom : _bEmerald Group Publishing Limited, _c2015. |
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| 300 |
_axxv, 326 pages : _billustrations (black and white), maps (black and white) |
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| 336 |
_atext _2rdacontent |
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| 337 |
_acomputer _2rdamedia |
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| 338 |
_aonline resource _2rdacarrier |
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| 366 | _b20150629 | ||
| 490 | 1 |
_aAdvances in culture, tourism and hospitality research ; _vVolume 10 |
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| 500 |
_aFormerly CIP. _5Uk |
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| 504 | _aIncludes bibliographical references. | ||
| 520 | 8 |
_a'Marketing Places and Spaces' brings context to the forefront for advancing theory and management sensemaking in understanding the influences of marketing on tourism behavior. This book is for tourism professionals and educators seeking deep knowledge of how visiting places transforms the lives of visitors. _bMarketing Places and Spaces' covers a broad range of issues that hospitality and tourism executives will benefit from addressing, but frequently forget to do so. To provide an indication of the broad range and exciting coverage of issues, here are a few titles of the 21 chapters in the volume: Conceptualizing the Value Co-creation Challenges for Tourist Destinations: a Supply-Side Perspective; The Emotional Attachment Built through the Attitudes and Managerial Approach to Place Marketing and Branding - The Golden City of Kremnica, Slovakia; Events as a Differentiation Strategy for Tourist Destinations; How do Tourists Turn Space into Place? - A Conceptualisation for Sustainable Place Marketing; the Influence of Slow City in the Context of Sustainable Destination Marketing; Wedding-based Tourism Development: Insights from an Italian Context.Authors include tourism researchers working in Finland, UK, Macau, Japan, New Zealand, and beyond. A practical strategy guide and an in-depth complement with extensions to Elizabeth Gilbert's 'Eat Pray Love' for hospitality and tourism professionals and educators is the relevant perspective that 'Marketing Places and Spaces' provides. |
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| 530 | _aAlso available in printed form ISBN 9781784419400 | ||
| 533 |
_aElectronic reproduction. _cAskews and Holts. _nMode of access: World Wide Web. |
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| 650 | 0 | _aTourism. | |
| 650 | 0 |
_aTourism _xMarketing. |
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| 650 | 7 |
_aIndustry _2ukslc |
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| 650 | 7 |
_aIndustry & industrial studies _2thema |
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| 650 | 7 |
_aSales & marketing _2thema |
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| 650 | 7 |
_aHospitality & service industries _2thema |
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| 655 | 7 |
_aElectronic books. _2lcsh |
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| 700 | 1 |
_aCorreia, Antonia, _eeditor. |
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| 700 | 1 |
_aGnoth, Juergen, _eeditor. |
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| 700 | 1 |
_aKozak, Metin, _d1968- _eeditor. |
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| 700 | 1 |
_aFyall, Alan, _eeditor. |
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| 776 | 0 | 8 |
_iebook version: _z9781784419394 |
| 830 | 0 |
_aAdvances in culture, tourism and hospitality research ; _vVolume 10. |
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| 856 | 4 | 0 |
_uhttp://www.vlebooks.com/vleweb/product/openreader?id=BradfordC&isbn=9781784419394 _zClick here to access |
| 710 | _aAskews & Holts | ||
| 999 |
_c81746 _d81746 |
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