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020 _a9783319051826 (e-book)
040 _aStDuBDS
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082 0 4 _223
100 1 _aMinazzi, Roberta,
_eauthor.
245 1 0 _aSocial media marketing in tourism and hospitality
_h[electronic resource] /
_cRoberta Minazzi.
264 1 _aCham :
_bSpringer,
_c2015.
300 _axix, 163 pages :
_billustrations (black and white)
336 _atext
_2rdacontent
336 _astill image
_2rdacontent
337 _acomputer
_2rdamedia
338 _aonline resource
_2rdacarrier
366 _b20141111
500 _aIncludes QR code.
504 _aIncludes bibliographical references.
520 8 _aThis book describes ongoing developments in social media within the tourism and hospitality sector, highlighting impacts on both the demand and the supply side.
_bThis book describes ongoing developments in social media within the tourism and hospitality sector, highlighting impacts on both the demand and the supply side. It offers a combination of theory and practice, with discussion of real-life business experiences. The book is divided into three parts, the first of which provides an overview of recent trends in social media and user-generated content, clarifies concepts that are often used in an overlapping way and examines the "digitization of word of mouth" via online networks. The second part analyzes the impacts that social media can have on traveler behavior for each step in the travel process and also on suppliers, highlighting opportunities, threats and strategies. In the third part of the book, future potential trends deriving from the mobile marketing technologies are explored and possible methods for social monitoring by means of key performance indicators are examined. It is considered how engaging customers and prospects by means of social media might increase customer loyalty, foster electronic word-of-mouth communication, and consequently have important effects on corporate sales and revenues. The discussion encompasses methods to measure company performance on each of the social media in order to understand the optimal mix that will support and improve business strategies.
530 _aAlso available in printed form ISBN 9783319051819
533 _aElectronic reproduction.
_cAskews and Holts.
_nMode of access: World Wide Web.
650 0 _aTourism
_xMarketing.
650 0 _aTourism
_xSocial aspects.
650 0 _aHospitality industry
_xMarketing.
650 0 _aHospitality industry
_xSocial aspects.
650 0 _aSocial media.
650 7 _aTravel and Tourism.
_2ukslc
650 7 _aMedia studies
_2thema
650 7 _aHospitality & service industries
_2thema
650 7 _aResearch & development management
_2thema
650 7 _aSales & marketing
_2thema
650 7 _aMedia, entertainment, information & communication industries
_2thema
650 7 _aComputer networking & communications
_2thema
650 7 _aHospitality & service industries
_2thema
650 7 _aProduction & quality control management
_2thema
650 7 _aInternet guides & online services
_2thema
655 7 _aElectronic books.
_2lcsh
856 4 0 _uhttp://www.vlebooks.com/vleweb/product/openreader?id=BradfordC&isbn=9783319051826
_zClick here to access
710 _aAskews & Holts
999 _c81959
_d81959