000 02337cam a2200457 a 4500
001 GVRL5XFA
003 MiFhGG
005 20201125151420.0
006 m o d
007 cr un ---uuuua
008 130329s2013 miu obe 001 0 eng d
020 _a9781410389336
020 _a9781410389343
035 _a(OCoLC)845061311
040 _aUtOrBLW
_cUtOrBLW
_dMiFhGG
050 4 _aHF5837
130 0 _aEncyclopedia of major marketing campaigns.
245 1 0 _aEncyclopedia of major marketing strategies.
_nVolume 4
_h[electronic resource] /
_cMatthew Miskelly, editor.
260 _aDetroit :
_bGale/Cengage Learning,
_c2013.
264 _aFarmington Hills :
_bGale/Cengage Learning,
_c2019
300 _a1 online resource (447 pages) ;
_billustrations (chiefly colour)
336 _2rdasource
_atext
337 _2rdamedia
_acomputer
338 _2rdacarrier
_aonline resource
490 0 _aGale virtual reference library
500 _aRevised volume of the Encyclopedia of major marketing campaigns, volumes 1-3, edited by Thomas Riggs.
504 _aIncludes bibliographical references and index.
520 _aA continuation of Encyclopedia of Major Marketing Campaigns (1999 and 2007), this new volume expands its international coverage through its 100 essays covering some of the top global and emerging brands that appeared from 2010 to 2013. Essays are aligned to the strategic marketing framework, ensuring that the marketing strategies covered can easily be utilized in an academic environment as case studies, or illustrative examples often described as "stories" by professors.
588 _aDescription based on print version record.
650 0 _aAdvertising campaigns
_zUnited States
_xHistory
_y21st century.
650 0 _aAdvertising campaigns
_xHistory
_y21st century.
650 0 _aMarketing
_xHistory
_y21st century
_vEncyclopedias.
700 1 _aMiskelly, Matthew,
_eeditor.
710 2 _aGale Group.
740 0 2 _aEncyclopedia of major marketing campaigns.
776 0 8 _iPrint version:
_tEncyclopedia of major marketing strategies.
_dDetroit : Gale/Cengage Learning, 2013
_z9781414499215
776 0 8 _w(DLC) 2013011846
856 4 0 _uhttps://go.gale.com/ps/i.do?p=GVRL&sw=w&u=bilk_itc&v=2.1&it=etoc&id=GALE%7C8OHU&sid=GVRL
_zClick here to access
999 _c83030
_d83030