| 000 | 01435nam a2200361 i 4500 | ||
|---|---|---|---|
| 001 | BDZ0046134524 | ||
| 003 | StDuBDS | ||
| 005 | 20210430145504.0 | ||
| 008 | 201202s2021 caua f b 001|0|eng|d | ||
| 020 |
_a9781526494573 (pbk.) : _c�46.99 |
||
| 040 |
_aStDuBDS _beng _cStDuBDS _dStDuBDSZ _erda |
||
| 050 | 0 |
_aHF5415 _b.M2955 2021 |
|
| 072 | 7 |
_aBUS _2ukslc |
|
| 082 | 0 | 4 | _223 |
| 100 | 1 |
_aMasterson, Rosalind, _eauthor. |
|
| 245 | 1 | 0 |
_aMarketing : _ban introduction. |
| 250 |
_a5th edition / _bRosalind Masterson, Nichola Phillips & David Pickton. |
||
| 260 |
_aLos Angeles : _bSAGE, _c2021. |
||
| 300 |
_axiii, 539 pages : _billustrations (colour) ; _c25 cm |
||
| 336 |
_atext _2rdacontent |
||
| 336 |
_astill image _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
||
| 338 |
_avolume _2rdacarrier |
||
| 500 | _a"Online resources"--Front cover. | ||
| 500 | _aPrevious edition: 2017. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 520 | 8 | _aThis edition gives students embarking on an introductory marketing course at undergraduate level a clear and accessible grounding in theory, and brings the principles of marketing to life by illustrating their practical applications through numerous examples and case studies. | |
| 650 | 0 | _aMarketing. | |
| 650 | 7 |
_aBusiness and Management. _2ukslc |
|
| 700 | 1 |
_aPhillips, Nichola, _eauthor. |
|
| 700 | 1 |
_aPickton, David, _eauthor. |
|
| 942 |
_2ddc _n0 |
||
| 999 |
_c83715 _d83715 |
||