000			01928nam a22003738i 4500
001			BDZ0045616702
003			StDuBDS
005			20210805124147.0
008			201204s2021 enka f b 001|0|eng|d
020			_a9780198829256 (pbk.) : _c�41.99
040			_aStDuBDS _beng _cStDuBDS _dStDuBDSZ _erda
050		0	_aHF5415 _b.B3 2021
072		7	_aBUS _2ukslc
082	0	4	_223
100	1		_aBaines, Paul, _d1973- _eauthor.
245	1	0	_aFundamentals of marketing / _cPaul Baines, Chris Fill, Sara Rosengren, and Paolo Antonetti.
250			_aSecond edition.
260			_aOxford : _bOxford University Press, _c2021.
263			_a202101
300			_a408 pages : _billustrations (black and white, and colour) ; _c25 cm
336			_atext _2rdacontent
336			_astill image _2rdacontent
337			_aunmediated _2rdamedia
338			_avolume _2rdacarrier
500			_aPrevious edition: 2017.
504			_aIncludes bibliographical references and index.
520	8		_aDo you want to know how a traditionally French brand expands into an international market, how a department store can channel its business online, or how any organisation can incorporate social media into their communication campaigns? What can you learn from these practices, how do they incorporate sustainability and ethical practice, and how could it influence your career, whether in marketing or not? Incorporating the big brand case studies, unique expert insights, and engaging learning features of the best-selling 'Marketing' by Baines, Fill, and Rosengren, this book is a complete resource for students looking for a briefer guide to help build their theoretical understanding of marketing into skilful practice.
650		0	_aMarketing.
650		7	_aBusiness and Management. _2ukslc
700	1		_aFill, Chris, _eauthor.
700	1		_aRosengren, Sara, _eauthor.
700	1		_aAntonetti, Paolo, _eauthor.
942			_2ddc _n0
999			_c83968 _d83968