000			01851nam a2200337 i 4500
001			BDZ0036141497
003			StDuBDS
005			20210701173629.0
008			180619s2018 enka f b 001|0|eng|d
020			_a9781108454940 (pbk.) : _c�34.99
040			_aStDuBDS _beng _cStDuBDS _dStDuBDSZ _erda
050		0	_aHF5548.32 _b.W485 2018
072		7	_aBUS _2ukslc
082	0	4	_223
100	1		_aWhittington, Richard, _d1958- _eauthor.
245	1	0	_aDigital innovation and entrepreneurship / _cDr Dick Whittington, FREng.
260			_aCambridge : _bCambridge University Press, _c2018.
300			_axxii, 456 pages : _billustrations (black and white) ; _c25 cm
336			_atext _2rdacontent
336			_astill image _2rdacontent
337			_aunmediated _2rdamedia
338			_avolume _2rdacarrier
504			_aIncludes bibliographical references and index.
520	8		_aThe digital economy encompasses more than half the world, and in today's business market, those with a technology background have an advantage. This textbook provides students who already have digital expertise with a solid foundation in business and entrepreneurship in order to launch and run a business. Using a logical, objective-based structure, it guides students to a comprehensive and practical understanding of innovation and entrepreneurship. Chapters progress through the steps in creating a successful digital business: framing the business, promotion and sales, delivery and operations, value capture, growth and scalability, intellectual property and protection, and leadership and structure.
650		0	_aEntrepreneurship.
650		0	_aElectronic commerce.
650		0	_aInformation technology _xEconomic aspects.
650		0	_aTechnological innovations _xEconomic aspects.
650		7	_aBusiness and Management. _2ukslc
942			_2ddc _n0
999			_c83988 _d83988