000 01263nam a2200373 i 4500
001 BDZ0045635552
003 StDuBDS
005 20220126104020.0
008 201001t20212021caua f b 001|0|eng|d
020 _a9781529731989 (pbk.) :
_c£52.99
040 _aStDuBDS
050 4 _aHF5415
072 7 _aBUS
_2ukslc
100 1 _aTuten, Tracy L.,
_d1967-
_eauthor.
245 1 0 _aSocial media marketing /
_cTracy L. Tuten.
250 _a4th edition.
264 1 _aLondon :
_bSAGE,
_c[2021]
264 4 _c�2021
300 _axiii, 466 pages :
_billustrations ;
_c25 cm
336 _atext
_2rdacontent
336 _astill image
_2rdacontent
337 _aunmediated
_2rdamedia
338 _avolume
_2rdacarrier
500 _aPrevious edition: 2018.
504 _aIncludes bibliographical references and index.
520 8 _aCovering the social media content that students - and their future employers - need to have, this social media marketing textbook focuses on showing students how social media fits into the marketer's toolbox.
650 0 _aInternet marketing.
650 0 _aInternet advertising.
650 0 _aOnline social networks.
650 0 _aSocial media.
650 7 _aBusiness and Management.
999 _c85067
_d85067