000 | 01263nam a2200373 i 4500 | ||
---|---|---|---|
001 | BDZ0045635552 | ||
003 | StDuBDS | ||
005 | 20220126104020.0 | ||
008 | 201001t20212021caua f b 001|0|eng|d | ||
020 |
_a9781529731989 (pbk.) : _c£52.99 |
||
040 | _aStDuBDS | ||
050 | 4 | _aHF5415 | |
072 | 7 |
_aBUS _2ukslc |
|
100 | 1 |
_aTuten, Tracy L., _d1967- _eauthor. |
|
245 | 1 | 0 |
_aSocial media marketing / _cTracy L. Tuten. |
250 | _a4th edition. | ||
264 | 1 |
_aLondon : _bSAGE, _c[2021] |
|
264 | 4 | _c�2021 | |
300 |
_axiii, 466 pages : _billustrations ; _c25 cm |
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336 |
_atext _2rdacontent |
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336 |
_astill image _2rdacontent |
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337 |
_aunmediated _2rdamedia |
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338 |
_avolume _2rdacarrier |
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500 | _aPrevious edition: 2018. | ||
504 | _aIncludes bibliographical references and index. | ||
520 | 8 | _aCovering the social media content that students - and their future employers - need to have, this social media marketing textbook focuses on showing students how social media fits into the marketer's toolbox. | |
650 | 0 | _aInternet marketing. | |
650 | 0 | _aInternet advertising. | |
650 | 0 | _aOnline social networks. | |
650 | 0 | _aSocial media. | |
650 | 7 | _aBusiness and Management. | |
999 |
_c85067 _d85067 |