| 000 | 01660nam a22003018i 4500 | ||
|---|---|---|---|
| 001 | BDZ0049128826 | ||
| 003 | StDuBDS | ||
| 005 | 20220705151930.0 | ||
| 008 | 211223s2022 enk f 000|0|eng|d | ||
| 020 |
_a9781398605428 (pbk.) : _c£19.99 |
||
| 040 | _aStDuBDS | ||
| 050 | 4 | _aHF5415.126 | |
| 072 | 7 |
_aBUS _2ukslc |
|
| 100 | 1 |
_aStevens, Mike, _eauthor. |
|
| 245 | 1 | 4 |
_aThe direct to consumer playbook : _bthe stories and strategies of the brands that wrote the DTC rules / _cMike Stevens. |
| 260 |
_aLondon : _bKoganPage, _c2022. |
||
| 263 | _a202205 | ||
| 300 | _axxi, 199 pages | ||
| 336 |
_atext _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
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| 338 |
_avolume _2rdacarrier |
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| 520 | 8 | _aAs consumer buying habits continue to shift, many businesses are turning their attention to e-commerce and selling direct to consumers. However, few manage to succeed at scale. Overcome the challenges of remaining competitive, adopting the right skills and maintaining resources, and discover how you can implement a successful D2C strategy, with lessons from the world's leading D2C brands. Written for anyone working for an organisation who wants to understand what a successful D2C strategy looks like, this book provides case studies and applicable lessons from some of the world's leading D2C brands from FMCG, clothing, sports and lifestyle, technology and food and drink, including Huel, Sugru, Allpants, Beer52, Snag tights, Who Gives a Crap, Hiut Denim, Caspar mattress company and Ugly drinks. | |
| 650 | 0 | _aDirect marketing. | |
| 650 | 0 | _aBranding (Marketing) | |
| 650 | 7 | _aBusiness and Management. | |
| 999 |
_c86210 _d86210 |
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