000 00932cam a22002771i 4500
001 BDZ0025038720
003 StDuBDS
005 20230206161938.0
008 150707s2015 enk 000|0|eng|d
020 _a9781137348241 (pbk.) :
_c£14.99
040 _aStDuBDS
100 1 _aGroucutt, Jon,
_eauthor.
245 1 0 _aMarketing /
_cJonathan Groucutt, Cheryl Hopkins.
260 _aBasingstoke, Hampshire :
_bPalgrave Macmillan,
_c2015.
300 _axi, 304 pages ;
_c19 cm.
336 _atext
_2rdacontent
337 _aunmediated
_2rdamedia
338 _avolume
_2rdacarrier
490 1 _aPalgrave business briefing
500 _aFormerly CIP.
520 8 _aOffering a student-friendly introduction to marketing, this text covers all of the need to know basics in a clear and engaging manner.
650 0 _aMarketing.
700 1 _aHopkins, Cheryl,
_eauthor.
830 0 _aPalgrave business briefing.
999 _c86909
_d86909