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020			_a9781350147652 (PDF ebook) : _c25.19
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082	0	4	_223
100	1		_aAbrego, Sonya, _eauthor.
245	1	0	_aWesternwear _h[electronic resource] : _bpostwar American fashion and culture / _cSonya Abrego.
263			_a202211
264		1	_aLondon : _bBloomsbury Visual Arts, _c2022.
300			_a1 online resource (328 pages) : _billustrations (colour)
336			_atext _2rdacontent
336			_astill image _2rdacontent
337			_acomputer _2rdamedia
338			_aonline resource _2rdacarrier
366			_b20221103 _cAvailable
505	0		_aList of FiguresAcknowledgementsIntroductionChapter 1: Westernwear: Histories and ContextsChapter 2: Four Westernwear CompaniesChapter 3: Dressing the Atomic West: Locating the Western in Midcentury AmericaChapter 4: Westernwear as ready-to-wearChapter 5: Westernwear in youth culture and subcultureChapter 6: The Native American Presence in Westernwear: Design and RepresentationConclusionBibliographyIndex
520	8		_aDuring the prosperous, forward-thinking era after the Second World War, a growing number of men, women, and children across the United States were wearing fashions that evoked the Old West. Westernwear: Postwar American Fashion and Culture examines why a sartorial style with origins in 19th-century agrarian traditions continued to be worn at a time when American culture sought balance between technocratic confidence in science and technology on one side, and fear and anxiety over global annihilation on the other. By analysing well-known and rarely considered western manufacturers, Westernwear revises the common perception that fashionable innovation came from the East coast and places western youth cultures squarely back in the picture. The book connects the history of American working class dress with broader fashionable trends and discusses how and why Native American designs and representations of Native American people were incorporated broadly and inconsistently into the western visual vocabulary. Setting westernwear firmly in context, Sonya Abrego addresses the incorporation of this iconic style into postwar wardrobes and popular culture, and charts the evolution of westernwear into a modern fashion phenomenon.
588			_aDescription based on CIP data; resource not viewed.
650		0	_aClothing and dress _xHistory _y20th century. _zUnited States
650		0	_aFashion _xHistory _y20th century. _zUnited States
650		0	_aClothing and dress _zWest (U.S.)
650		0	_aFashion _zWest (U.S.)
650		7	_aBeauty and Fashion. _2ukslc
650		7	_aCultural studies: customs & traditions _2thema
650		7	_aHistory of art _2thema
650		7	_aFashion & textiles _2thema
650		7	_aHistory _2thema
650		7	_aPopular culture _2thema
650		7	_aIndustrial / commercial art & design _2thema
650		7	_aHistory of the Americas _2thema
650		7	_aUnited States of America, USA _2thema
650		7	_a20th century, c 1900 to c 1999 _2thema
776	0	8	_iPrint version : _z9781350147669
856	4	0	_uhttps://www.vlebooks.com/vleweb/product/openreader?id=BradfordC&accId=7057554&isbn=9781350147652 _zClick here to access
710			_aVLeBooks
999			_c87033 _d87033