000			01719nam a2200361 i 4500
001			BDZ0047651578
003			StDuBDS
005			20230405154237.0
008			210906s2021 enka f b 001|0|eng|d
020			_a9781913947323 (pbk.) : _c£30.00
040			_aStDuBDS
050		4	_aHF5845
072		7	_aBUS _2ukslc
100	1		_aMorgan, Tony, _eauthor.
245	1	0	_aVisual merchandising : _bwindow displays and in-store experience / _cTony Morgan.
250			_aFourth edition.
264		1	_aLondon : _bLaurence King Publishing, _c2021.
300			_a224 pages : _billustrations (colour) ; _c28 cm
336			_atext _2rdacontent
336			_astill image _2rdacontent
337			_aunmediated _2rdamedia
338			_avolume _2rdacarrier
500			_aPrevious edition: 2016.
504			_aIncludes bibliographical references and index.
520	8		_aA great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising and covers both window dressing and in-store areas. Using examples from a range of shops, from fashion emporia to small outlets, the book offers practical advice on the subject, supported by hints and tips from established visual merchandisers. It reveals the secrets of their toolkit and information on the use of mannequins, the latest technology and how to construct and source props, and explains the psychology behind shopping and buyer behaviour.
650		0	_aDisplay of merchandise.
650		0	_aShow windows _xDesign.
650		0	_aMerchandising.
650		0	_aDisplay of merchandise _vCase studies.
650		0	_aShow windows _xDesign _vCase studies.
650		7	_aBusiness and Management.
999			_c87241 _d87241