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008 120604r20112009enka 001 0 eng d
020 _a9780241958223 (pbk.)
040 _aIiNdDKA
100 1 _aSinek, Simon.
245 1 0 _aStart with why :
_bhow great leaders inspire everyone to take action /
_cSimon Sinek.
264 1 _aLondon :
_bPortfolio Penguin,
_c2011.
300 _ax, 246 pages :
_billustrations ;
_c20 cm.
336 _atext
_2rdacontent
337 _aunmediated
_2rdamedia
338 _avolume
_2rdacarrier
500 _a"First published in the United States of America ... 2009 "--T.p. verso.
500 _aIncludes index.
520 8 _aWhy are some people and organizations more inventive, pioneering and successful than others? In business, it doesn't matter what you do, it matters WHY you do it. Here, Sinek explains the framework needed for businesses to move past knowing what they do to how they do it, and then to ask the more important question - why?
650 0 _aLeadership.
650 0 _aSuccess in business.
999 _c87977
_d87977