000 01333nam a2200349 a 4500
001 BDZ0012884319
003 StDuBDS
005 20240314192949.0
008 111205s2012 nyu 001|0|eng|d
020 _a9780393341256 (pbk.) :
_c£11.99
040 _aStDuBDS
050 0 _aHD9696.8.A2
072 7 _aSOC
_2ukslc
100 1 _aRose, Frank,
_d1949-
245 1 4 _aThe art of immersion :
_bhow the digital generation is remaking Hollywood, Madison Avenue, and the way we tell stories /
_cFrank Rose.
250 _a[New ed.].
264 1 _aNew York ;
_aLondon :
_bW.W. Norton,
_c2012.
300 _axx, 354 pages ;
_c21 cm.
336 _2rdacontent
_atext
337 _2rdamedia
_aunmediated
338 _2rdacarrier
_avolume
500 _aPrevious ed.: 2011.
504 _aIncludes bibliographical references and index.
520 8 _aThis is a field guide to the visionaries - and the fans - who are reinventing the art of storytelling.
650 0 _aInternet entertainment industry
_xSocial aspects
_zUnited States.
650 0 _aInternet entertainment
_xSocial aspects
_zUnited States.
650 0 _aInternet marketing
_xSocial aspects
_zUnited States.
650 0 _aEntertainment computing
_xSocial aspects
_zUnited States.
650 0 _aStorytelling in mass media.
650 7 _aSociety.
999 _c89010
_d89010