000			01994nam a22003378i 4500
001			BDZ0054102589
003			StDuBDS
005			20241203091501.0
008			240502r20242023enka f b 001|0 eng|d
020			_a9781350245907 (pbk.) : _c£28.99
040			_aStDuBDS
050		4	_aTT504.6.G7
072		7	_aBEA _2ukslc
100	1		_aTregenza, Liz, _eauthor.
245	1	0	_aWholesale couture : _bLondon and beyond, 1930-70 / _cLiz Tregenza.
263			_a202409
264		1	_aLondon : _bBloomsbury Visual Arts, _c2024.
300			_a256 pages : _billustrations (black and white) ; _c24 cm
336			_atext _2rdacontent
336			_astill image _2rdacontent
337			_aunmediated _2rdamedia
338			_avolume _2rdacarrier
500			_aOriginally published: 2023.
504			_aIncludes bibliographical references and index.
520	8		_a'Wholesale Couture' seeks to revise the notion that wholesale couturiers were simply copyists and demonstrates the complexities of their design processes and business strategies. This term has fallen out of usage; however, it was used to describe the pinnacle of the British ready-to-wear fashion industry between the 1930s and 1960s. Companies within this sector have typically been recognised as creators of high-quality copies of French haute couture, using ready-to-wear techniques. Liz Tregenza traces wholesale couture garments from concept to usage, considering design, manufacture, branding, promotion, retail and export. She looks beyond the garments produced and investigates the people behind these firms, consequently demonstrating the significant role that largely Jewish immigrants played in the development and success of this industry.
650		0	_aFashion _zEngland _zLondon _xHistory _y20th century _vPictorial works.
650		0	_aFashion design _zEngland _zLondon _xHistory _y20th century.
650		0	_aClothing trade _zEngland _zLondon _xHistory _y20th century.
650		7	_aBeauty and Fashion.
999			_c90275 _d90275