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The effective use of market research : how to drive and focus better business decisions /

Birn, Robin.

The effective use of market research : how to drive and focus better business decisions / Robin J. Birn. - 4th edition. - London : Kogan Page, 2004. - xiv, 226 p. ; 24 cm.

Previous ed.: 1999. Includes index.

ISBN: 074944200X £17.99 9780749442002

Nat. Bib. No.: GBA4Z3221 bnb

Subjects--Topical Terms:
Marketing research.

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The effective use of market research : how to drive and focus better business decisions /

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