The effective use of market research : (Record no. 27518)

MARC details
000 -LEADER
fixed length control field	00864cam a22002778a 4500
001 - CONTROL NUMBER
control field	287855
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20200825155752.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	031126s2004 enk 000 0 eng\|
015 ## - NATIONAL BIBLIOGRAPHY NUMBER
National bibliography number	GBA4Z3221
Source	bnb
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	074944200X
Terms of availability	£17.99
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780749442002
035 ## - SYSTEM CONTROL NUMBER
System control number	(UK-BfC)074944200x
040 ## - CATALOGING SOURCE
Original cataloging agency	StDuBDS
Modifying agency	UK-MiUT
082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number	21
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Birn, Robin.
245 14 - TITLE STATEMENT
Title	The effective use of market research :
Remainder of title	how to drive and focus better business decisions /
Statement of responsibility, etc.	Robin J. Birn.
250 ## - EDITION STATEMENT
Edition statement	4th edition.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	London :
Name of publisher, distributor, etc.	Kogan Page,
Date of publication, distribution, etc.	2004.
300 ## - PHYSICAL DESCRIPTION
Extent	xiv, 226 p. ;
Dimensions	24 cm.
500 ## - GENERAL NOTE
General note	Previous ed.: 1999.
500 ## - GENERAL NOTE
General note	Includes index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing research.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Suppress in OPAC	Do not suppress
997 ## -
--	Also available as an electronic book.
--	http://www.myilibrary.com/?id=22245

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Home library	Current library	Shelving location	Date acquired	Cost, normal purchase price	Full call number	Barcode	Date last seen	Cost, replacement price	Price effective from	Koha item type
		Other/Generic Classification Scheme			Hockney Library	Hockney Library	Library Store (Please ask to see)	08/06/2004	17.99	658.83/BIR	7411469102	11/10/2017	17.99	30/06/2017	2 week loan

The effective use of market research : (Record no. 27518)

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